How does the idea of a reporter become a news or feature story in the newspaper or on the radio or TV? Here in Iraq, it almost always includes some support from military Public Affairs, and that support is almost always more complicated than the average person might think. You can’t just show up to interview or shoot pictures in a combat zone; people don’t like being surprised. Here is one example:
A few days ago, PFC Bernat came into my office here at the CPIC. She said a reporter from National Public Radio needed help interviewing someone, and she asked if I could help him.
When I went out to meet the reporter, he introduced himself as Jonathan Blakley, a foreign desk producer assigned to the Baghdad bureau. I recognized his name from some of his previous work on NPR as a producer and editor (they announce the names of the people who work on the shows).
He told me the producers of Weekend All Things Considered, an NPR news program that airs on weekend afternoons, had asked him to get a 90-second story about the Super Bowl in Iraq and Gen. Ray Odierno’s decision to temporarily suspend provisions of “General Order #1″ to allow military members to enjoy two beers during the game. Mr. Blakley asked me if I could help him find someone to talk about this.
I like a challenge as much as the next Public Affairs NCO, so I told him I would get back to him in a little bit, and I went back to my desk and started my search. I knew that the only place that would be serving beer here in the International Zone would be military dining facilities (or DFACs as we call them). Someone had told me once that Kellogg, Brown & Root ran most of the DFACs, so I asked one of the soldiers if he knew anyone from the local Prosperity DFAC who might know something about the beer that was going to be served the following night. He didn’t know anything about it, but he said he had heard Chief Porter from Armed Forces Network talking about beer at the Phoenix Base DFAC on the other side of the IZ. Now I was getting somewhere.
When I went to see Chief Porter, she said she didn’t know anything specific about the game and beer, but she did have the name of the Army master sergeant who ran the Phoenix Base DFAC. With that name, I went to my computer and searched out a phone number.
The phone rang and I asked for the master sergeant. The voice on the other end, a Sgt. 1st Class Singletary, said that the master sergeant had left a couple months earlier. Rather than hang up, I asked her if she could help — could she tell me if her DFAC would be serving beer.
“Yes we will,” she said, so I started asking more questions, specifically if it would be okay to bring a reporter there to interview her about the game and the beer. She said it would probably not be a problem, but that she would have to coordinate it with her command’s Public Affairs Officer. She said she would call me back.
Rather than just wait, I decided to scan the Internet for past stories that had been done on the same topic. I knew that the decision to temporarily rescind the alcohol consumption and possession provisions of General Order #1 had been made a month or so earlier, so I figured someone in Iraq must have said something on the record about the change. Maybe that same person would be available to speak to Mr. Blakley this time.
During my initial Internet search, I found many references to the actual memo that Gen. Odierno signed, but I could only find one person who had said something on the record about the change: COL James Hutton, the Public Affairs Officer for Gen. Odierno.
Hmmmmm. I knew he would be very busy since provincial elections were happening this day. Why couldn’t it have been a captain or major who ran a DFAC? I went back to my computer and put together a short email to COL Hutton, asking him if he was available to comment on the policy and the football game. I pushed the “send” button and went back to the front desk to talk to Mr. Blakley.
It had been about 30 minutes, but he was still sitting there patiently. We talked a bit about his deadline, and he said the story would be on the Sunday edition (and it was only Saturday evening then), so he did not have to do the interviews until the following day. That made his request a little easier to accommodate. Mr. Blakley told me he had to go, but he gave me his business card, and I told him I would either call or e-mail him if….

COL James Hutton, MNF-I PAO, meets with NPR foreign desk producer Jonathan Blakley at the Combined Press Information Center several hours before the Super Bowl.
I went back to my desk to see if COL Hutton had responded, and he had. After a couple more e-mails, he agreed to come to the CPIC the following afternoon to talk to Mr. Blakley for this radio interview.
When I hung up, I felt much more confident. If the spokesman for Gen. Odierno was willing to talk to the media, it was much more likely that other subordinate commands would be willing to participate in an interview. I picked up the phone and called SFC Singletary again. She was busy, but after a short chat, she gave me the number to the Multi-National Security Transition Command-Iraq Public Affairs Officer, COL Wujciak.
I called his number and someone answered the phone whose name was not Wujciak. I told the person on the other end of the line who I was and why I was calling, and he said, “Hello sergeant major. This is LTC Gazis — from the 75th.”
I realized immediately who it was now — a fellow Army Reserve Public Affairs practitioner from the 75th Division headquartered in Houston, Texas. Although we had never met personally, I had talked to him several times and emailed often over the past year; he had even invited me to come visit him when I arrived in Baghdad.
After a few minutes of talk about how things were going here and back in our respective Public Affairs Offices back in the United States, I asked him if he could help Mr. Blakley interview SFC Singletary and a couple soldiers at the Phoenix Base DCAC the following day. I made sure to tell him that COL Hutton would be participating in this story. He asked me to send him an email with details about the request, which I quickly did.
It was dinner time, so I headed out to the common area of the CPIC. Thankfully our fine Escort drivers had returned from Camp Prosperity with dinner. All this coordination, research and emailing had made me hungry!
By the time I returned to my desk after dinner, I already had a response from LTC Gazis — it was a “go”. Not only could we go to the DFAC during dinner the following day, but also his commanding general, LTG Frank Helmick, was willing to meet with Mr. Blakley. This is more than I could have hoped for, and I know Mr. Blakley would be happy.
One of the things that journalists depend on is their relationship with “gatekeepers” — people who help facilitate not only the current story, but also future stories. A good journalist fosters these relationships to ensure continued access to someone who knows and trusts them.
I emailed Mr. Blakley and let him know the interviews would indeed take place. He would arrive here at the CPIC for the first interview with COL Hutton, and then LTC Gazis would drive us to his command immediately after that. I volunteered to join them — partly because I wanted to chat more with my PAO colleague, but also because I like watching journalists work; there’s a lot for us PA NCOs to learn from them.
The following day, our CPIC staff prepared from the first interview with COL Hutton. We ensured we had a quiet room available, and we scheduled SPC Lee to take some pictures at the beginning to document the meeting.
Not long after that meeting, LTC Gazis arrived and we made our away across the IZ to our second interview. The general spent a few minutes talking to Mr. Blakley before we headed across the compound to the DFAC.
When we entered, it was just the right place for the radio story. The sounds of military members feeding their appetites was everywhere. I could see Mr. Blakley smiling when he heard silverware rattling, soldiers chatting at tables, and the food servers scooping up the night’s fare.
All this might be noise to the average person, but to a radio reporter it is “ambient sound” — the things that help our ears and minds know exactly where the reporter is while he or she tells their story.
While Mr. Blakley set up his microphone and recorded some of the sounds of the DFAC, LTC Gazis coordinated with SFC Singletary and a pair of military members who would be attending the Super Bowl party in the same location 8 hours later.
After the interviews were done, and we had all grabbed a container of food to go, we were back on the road. I was dropped at the CPIC, Mr. Blakley was picked up across the street by a colleague to do a couple hours of editing work to get the finished radio story e-mailed to NPR before the program aired, and LTC Gazis headed back to his office.
All in all, it was a good 24 hours. If I had stayed up until 1 a.m. on Monday morning, I could have heard the story live on NPR, but I knew better (I needed my sleep more than having my curiosity satisfied immediately). I waited to listen to the recorded version the next morning. You can hear it now by clicking this link.
Every day in Iraq, Public Affairs NCOs create opportunities like this for reporters to allow people in the United States and elsewhere to hear what we are doing over here — bringing freedom, democracy and possibly football to the world.